Spring 2013

Analytics

From Analytics to Impact

Let’s face it. We all go a little mad sometimes, especially when we’re faced with a digital landscape that seems to undergo a sea change every time we look up from our laptops. In this session, we will examine how and why the web is changing and what you can do to keep calm and carry on.

From Analytics to Impact

Paramore's 12 Steps to Digital Sanity

Breathe in and breathe out. Paramore’s best and brightest are here to talk you through the craziness, one step at a time. “From Analytics to Impact: Paramore’s 12 Steps to Digital Sanity,” will examine how and why the web is changing and what you can do to keep calm and carry on.

View Paramore's 12 Steps to Digital Sanity presentation slides.

You’re So Money

The Math Behind Profitable Marketing

To kick things off, we’ll have Jon Powell from MarketingSherpa punch the numbers to reveal that behind that mountain of marketing metrics lies a pile of money. Jon’s revealing discussion, “You’re So Money: The Math Behind Profitable Marketing,” will use MarketingSherpa’s just-released Analytics Benchmark Report (sponsored by Paramore) to help you understand what to measure and how to use it to improve your business.

View Jon Powell's You're So Money: The Math Behind Profitable Marketing presentation slides.

April 16, 2013

8:30 AM - 11:30 AM

Belcourt Theatre
2102 Belcourt Ave.
Nashville, TN 37212

From Analytics to Impact

Jon Powell
Marketing and Sales Funnel Optimization
MECLABS/MarketingSherpa