Fall 2011


Content Strategy

Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. David Baker and Karen McGrane offered solutions to the content problem and more at our first PU.

Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."

Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?

No content strategy, that's why.

When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible—and necessary. It's time to do it right.

Frist Center for the Visual Arts
919 Broadway
Nashville, TN 37203-3822

Tuesday October 18, 2011
8:30 am - 11:00 am

October 18, 2011

8:30 AM - 11:00 AM

The Frist Center
919 Broadway
Nashville, TN 37203-3822

Content Strategy

Karen McGrane
Managing Partner
Bond Art + Science

Content Strategy

David Baker