Summer 2014

Digital

Session Agenda

The 15 for 15 ( 8:30am - 12:30pm)

8:30 - 8:45 Welcome Intro and the State of Digital Hannah Paramore
8:47 - 8:58 Traffic Stop: Your Website Is Getting Smaller Scott Hutcheson - Paramore
9:00 - 9:15 Get Real: How to Know Your Real Visitors Shannon Gray - Gray Research Solutions
9:17 - 9:32 Mobile Advertising: Where to Go From Here Stephen St. Pierre - Pandora
9:34 - 9:45 The Endless Search to Master Search Christa Booker - Paramore
9:47 - 9:59 Smart Design for Smartphones Jeremy Cherry - Paramore
10:01 - 10:16 Clickable or Scrollable: What's Right for Your Website? Tom Cunningham - Paramore
10:18 - 10:33 Run the Press: How to Take Your Publishing Beyond the Press Release Lauren Reed - Reed Public Relations
10:35 - 10:50 Prose from Pros: Creating Content that Converts Harley Schachter + Kristin Luna - Travel Mindset
10:52 - 10:55 15 Minutes: A Film in Three Minutes A Paramore Digital Short
10:55 - 11:00 FIVE MINUTE BREAK  
11:02 - 11:15 Pull the Trigger: Email Marketing in 2015 Amy Kacyznski - Paramore
11:17 - 11:32 The Future of Facebook is Instagram Jade Broadus - Travel Mindset
11:34 - 11:47 Retargeting and Rich Media: R&R You Need Jessica Johnson - Paramore
11:49 - 12:04 The Kids Are All Right: How to Connect with Millennials  Neville Bhada - Tourism Skills Group
12:05 - 12:17 How to Make an App that Matters Ben Wilkins + Cameron West - Paramore
12:18 - 12:30 Listings: Love 'Em or Lose 'Em Scott Hutcheson + Matt Burch - Paramore

 

12:30 - 1:30 Lunch + Conversation Starters Groups: Design, Content, Media, Apps


Client Sessions (1:30pm - 3:30pm)

1:30 - 2:05 Don't Rain on my Parade Chad Netherland - Gatlinburg CVB
2:10 - 2:40 Adventures in Rebranding Brian Campbell - Adventures on the Gorge
2:45 - 3:15 Research 101 Shannon Gray + Neville Bhada
3:20 - 3:30 Closing Remarks Hannah Paramore
3:30 - 5:00 Cocktails on the Deck / Ping Pong Lessons / Dancing in the Disco  

July 18, 2014

8:30 AM - 4:00 PM

Paramore Office
St. Cloud Corner
500 Church Street, 5th Floor
Nashville, TN 37219

15 for ’15: Tourism’s Digital To Do List for 2015

Hannah Paramore
President
Paramore | the digital agency

Stephen St. Pierre
Sales Manager
Pandora

Shannon Gray
CEO
Gray Research Solutions

Neville Bhada
CEO
Tourism Skills Group

Lauren Reed
President
Reed Public Relations

The Paramore Team
Paramore | the digital agency