Summer 2015

Inspiration Information

Inspiration Information

June 19, 2015

Travel is all about inspiration. Visualizing yourself at a destination, unchained from your desk, ready for an experience, is what spurs people to go from browsing to booking.

Content

Hannah Paramore
President
Paramore | the digital agency

Buddy Butler
Business Development Director
Paramore | the digital agency

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Summer 2014

15 for ’15: Tourism’s Digital To Do List for 2015

15 for ’15: Tourism’s Digital To Do List for 2015

July 18, 2014

Paramore University’s back in session with an immersive day of learning especially for the tourism industry. From the future of websites to how best to spread your digital media dollars, we’ll give you the 15 things you must be doing right now in digital.

Digital

Hannah Paramore
President
Paramore | the digital agency

Stephen St. Pierre
Sales Manager
Pandora

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Spring 2013

From Analytics to Impact

From Analytics to Impact

April 16, 2013

Let’s face it. We all go a little mad sometimes, especially when we’re faced with a digital landscape that seems to undergo a sea change every time we look up from our laptops. In this session, we will examine how and why the web is changing and what you can do to keep calm and carry on.

Analytics

Jon Powell
Marketing and Sales Funnel Optimization
MECLABS/MarketingSherpa

3 Resources

Fall 2012

No Pain, No Gain

No Pain, No Gain

October 16, 2012

Professor of straight talk David Baker dished on personality profiles and why they matter, while Paramore's best and brightest took a look at the good, the bad, and the ugly of your digital campaigns during The Paramore Digital Smackdown. No pain, no gain, right?

Strategy

David Baker
Principle
Recourses.com

Dave Delaney
Digital Marketing Consultant and Speaker

1 Resource

Spring 2012

Debunking Mobile Myths

Debunking Mobile Myths

April 24, 2012

In 2014 most people will visit your website using a mobile device. But while we know you'll look svelte holding your iPhone, your website might not fare so well on the other end. It could look like a genetic mutation gone bad.

Design

Josh Clark
Author of Tapworthy: Designing Great iPhone Apps

Leslie Camacho
CEO
EllisLab

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Fall 2011

Content Strategy

Content Strategy

October 18, 2011

Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. David Baker and Karen McGrane offered solutions to the content problem and more at our first PU.

Content

Karen McGrane
Managing Partner
Bond Art + Science

David Baker
Principle
Recourses.com

4 Resources